Leverage 12 years of agency experience to identify high-value clients. Use the "Meeting Length Test" to filter bad leads and secure long-term partners.
The old saying, "Too many cooks in the kitchen spoil the broth," isn't just about culinary disasters—it’s a perfect metaphor for what happens when a critical project lacks a clear, singular decision-maker. This issue is a silent project killer, and in the world of creative services, it's particularly potent.
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