The Leap of Faith By now, you’ve likely either made the decision to start a new business or you’re seriously considering it. Taking that leap into entrepreneurship isn’t easy. It’s a tough road at first, but if you stay focused and determined, the rewards can be glorious.
I’m speaking from experience. For over 10 years, I worked within a corporate structure at IBM. While it was a great season of my life, personal challenges—including my wife’s battle with cancer and the risk of losing our home—changed my perspective on everything. I realized that life is short and that I wanted to build something that truly mattered to my community.
If you want the full story of my journey from the corporate world to launching a tech startup, you can find my story in the book
Elevate Your Career on Amazon, or read my recent interview with
Shoutout SoCal here.
Preparation is Your Foundation Before you jump in, you must do your research. Understanding the challenges ahead is the difference between a business that thrives and one that folds. Here is where I suggest you start:
1. Market Intelligence
Don’t just enter an industry; master it. Is there a genuine demand for what you’re offering? If you are opening a physical location, ask yourself if the area is already saturated with similar businesses. My passion has always been supporting the "mom-and-pop" shops that build our hometowns—make sure you know how you fit into that local ecosystem.
2. Build a Solid Blueprint
Don’t jump in blind. Figure out who you are as a company:
- Value Proposition: What makes your product or service unique?
- Brand Identity: What do you stand for?
- Connection: How will customers feel when they interact with your brand?
3. Get Your Legal House in Order
Many entrepreneurs skip the paperwork, but if you’re doing this, go all-in. Get your Federal Tax ID (EIN), Secretary of State filings, and your LLC or Corporation status finalized. Most people miss this step, but it’s vital for protecting your future.
4. Budget for Perception
Plan your immediate expenses: office leases, supplies, internet, and furniture. Remember, "looking the part" determines the value that people perceive from your business. Investments in your professional appearance pay off in customer trust.
5. Professional Marketing vs. DIY
If you try to do everything yourself, you take focus away from your core business operations. Hire the right people to help you build a website, social media presence, and digital marketing strategy.
