SEO Explained
Your Simple Guide to Organic Website Growth
Heard of SEO but not sure what it is? We break down the mystery. Think of SEO as your website's organic growth engine—making sure the right people find you at the right time.
This guide will explain exactly what SEO is, how it works, and why it's the most powerful, long-term way to grow your business online.
What Exactly is SEO?
SEO stands for Search Engine Optimization. It’s the process of improving your website to increase its visibility for relevant searches (like on Google, Bing, or Yahoo).
Think of seo this way:
If your website is a store, SEO is the signage, the perfect neighborhood, and the excellent word-of-mouth that brings customers to your door naturally, without paying for every visit.
Organic VS. PAID
Organic Traffic is Earned—It's the only traffic source that doesn't disappear when you stop paying for a click.
Paid Traffic (PPC) is a rental of visibility. You pay for every single visitor. It's great for quick results, but the moment you stop paying the rental fee, the traffic stops.
Here are three things to consider for a helthy seo strategy
1
Technical health
This is about making sure search engines can easily access, read, and understand your website. It's like checking the electrical wiring and plumbing of a house.
Site speed, mobile-friendliness, secure hosting (HTTPS), and site structure.

2
Content & Keywords
This is the strategy behind the words on your pages. We want to answer the exact questions your clients are asking and prove you're the expert in your field.
Researching high-value keywords, creating valuable blog posts and service pages, and using descriptive titles/headings.
3
Authority & Trust
We scour the web to determine your business local citations. A business should have business profiles created to help increase traffic and help SEO.
Earning high-quality links from other respected websites (link building) and building a strong Google Business Profile.
How SEO helps your business grow
The Benefits
Sustainable, Long-Term Visibility
When you rank at the top, you get continuous traffic 24/7. You are building an asset that compounds over time.
Higher Trust & Credibility
Users view top organic results as more credible and authoritative than paid ads. Appearing at the top establishes instant authority.
Better Quality Traffic
SEO targets people actively searching for your services or products. This means a higher percentage of visitors are ready to buy. We bring you qualified leads, not just random visitors.
Superior Return on Investment (ROI)
While SEO requires an upfront investment, the traffic it generates is essentially free, leading to a much better long-term ROI compared to continuously funding a paid advertising budget.
At MyCali Designs, we don't use cookie-cutter strategies. We start by understanding your unique business goals, analyzing your competition, and building a custom roadmap for organic success.
See some example of success stories below.
Pest Control
Running SEO Campaign since May 15th, 2017
Business Goals
Increase number of leads and organic local presence.
104k
Website Impressions
25+
#1 Keywords
50+
Avg. # Of Calls
45+
Avg. Contact Form Leads
Statistics are based on a 30 day average.
Storage Facility
Running SEO Campaign since Feb 10th, 2017
Business Goals
Increase number of leads and organic local presence.
5k
Website Impressions
15+
#1 Keywords
275+
Website Traffic
30+
Avg. # Of Leads
Statistics are based on a 30 day average.
Beef Company
Running SEO Campaign since Jun 19th, 2019
Business Goals
Increase avg. beef order size and website traffic.
13k
Website Impressions
20+
#1 Keywords
1000+
Website Traffic
$1,500+
Avg. Order Per Customer
Statistics are based on a 30 day average.
