What determines your readiness for a new brand or brand refresh?

Cesar Torres • September 16, 2025

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Here are several common traits and distinct indicators that you might be poised for a new brand or a revitalization.

Three people in a meeting, one using a laptop, discussing at a table in a bright room.

Thinking of starting a new business and you are stuck.

You are constantly browsing Pinterest and Googling endless ideas.

You paid for a cheap service and you aren't happy with the outcome.

There is no cohesiveness in your marketing efforts.

Your company has went in a different direction or just pivoted completely.

You feel your brand doesn't really resonate with your customers.

Your brand is an extension of your story, why not share it with the world.

Here are a few key important items that make a brand stand out.

Logo Design

A logo has the power to capture the attention of your customer.

If achieving success is a priority for you and your brand, it’s essential to invest in a logo that truly represents your vision and values. A well-designed logo not only captures attention but also communicates your brand's identity and sets the tone for your overall image.

Mercedes hood ornament, car headlights, and blurred city lights in black and white.
Woman sitting on a sofa, brand identity design. Earth tone palette, logo with flower. Stationary and color palette displayed.

Brand Identity

Make your business stand out by creating a one-of-a-kind identity that people really connect with emotionally.

When establishing a brand identity, it is essential to consider various components, including visual elements, brand voice, company name, tagline, and a comprehensive background on the organization. Each of these elements plays a crucial role in conveying the essence of the brand and fostering a meaningful connection with the target audience.

Brand Guidelines

Staying consistent and planning for the future is important for any brand.

It is essential to ensure that your new branding remains consistent and visually appealing over the next five, ten, twenty years. This can be achieved by developing a comprehensive brand guidelines manual that is easily interpretable by all stakeholders involved.

Brand guidelines brochure, black and white design, showcasing logo, colors, and typography.

Other things to consider when developing your brand

Creating a brand position statement

Black downward-pointing triangle.

To create a brand position statement, you will need to know a few things:

Your Audience

The Challenges or needs of your customers

Your Company Name

Your products, services, or differentiator (the things that sets you apart from other brands)

Your Company's Mission Statement

HERE IS OUR BRAND POSITION STATEMENT

For business owners who are not sure where to start, or struggling to build a brand, MyCali Designs provides creative solutions to any problem-because when building a business having the right team makes a difference.

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