Ginny Parks

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Case Study

business logo

Customer Since: 2023

Ginny Parks is no rookie to the Real Estate Business, having been awarded several local and national accolades for her tireless work ethic. She also came from a family that has a history in the Real Estate business and she now also carries that torch. Ginny serves mostly the Real Estate market around Woodland and Davis, as well as all other surrounding Yolo County communities. 


Her primary concerns with her brand revolved around:

  • The look and feel of her website
  • Honesty and trustworthiness as a basis for business goals
  • Integrating her passion for interior design and fashion sense
  • Merging connections between agriculture and modernity
  • Valuing the connection between her and other people

Discovery - Getting to know Ginny

Products and Services:

Website and Branding

Challenges - Getting things right

We knew that Ginny was unhappy with her previous website citing that it was not user friendly but she also felt that her brand was not cohesive. This was also evident in the design of her old site in that it did not directly tell potential clients what her personal story was. 

Our Approach - Settings things up


Our first phase of creating a logo has been an unequivocal success. The logo created is a true representation of our brand values and has left a lasting impression on our target audience. Our primary objective is to establish a brand that strongly resonates with our target audience on a deeply personal level. 


Moving on to the second phase, we are now focusing on designing a website that accurately portrays Ginny Parks, highlighting her determination to become a leading Realtor in Yolo County. We aim to create a website that is not just visually appealing but also effective in communicating our brand values and services. 


As we continue to work towards bringing this project to fruition, I eagerly look forward to our continued collaboration. Together, we shall create a brand that not only stands out but also has a positive impact on the people we serve.

 

Design - Putting it all together


From sketch to final, the process of working with Ginny to consolidate her brand image was both enjoyable and productive. We made numerous interations to fit the needs for the the brand and we found that by fusing it with the imagery of a floorplan helped to solidify the idea of real estate within her business. 

We're super excited to share that our team has successfully delivered a website and branding package that's been a huge hit! Our client is over the moon with the top-quality work we've done and we couldn't be happier to have played a major part in helping her company prosper and grow. It feels amazing to have been a part of our client's success story.

Final Design

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